Ready to invest in your marketing strategy?

 

Lacking in-house marketing leadership?

 

Wondering how you're going to get it all done?

 

Meet your CCMO.

 

TÆNKE Marketing's services are offered under a Consulting Chief Marketing Officer (CCMO) business model. Firms with limited in-house resources find value in retaining an outside marketing executive who can objectively assess challenges, bring fresh ideas and innovation, and develop a comprehensive marketing strategy and actionable plan/roadmap for improvement. The CCMO also works to improve operational efficiencies, mentors in-house staff, and serves as a sounding board to the firm's executive team. TÆNKE Marketing's proprietary CCMO+ approach adds value by emulating the services of an "agency" and tapping into a Network of Creative Resources (NCR) – a talented pool of pre-vetted project managers, writers, graphic designers, and other creatives – to support implementation of the marketing plan/roadmap.

At the start of any new engagement, using industry standards as a best practices benchmark, the CCMO analyzes internal culture, processes, programs, and tools during the Discovery phase. Key Findings are documented in a proprietary analysis matrix, allowing critical needs or opportunities for improvement to be identified and priorities to be set. In support of business development strategy and Go-to-Market planning, TÆNKE Marketing also offers Market Research as a standalone service with a tangible deliverable. Utilizing traditional and online media sources, analytical tools, interviews, surveys, and focus groups, in-depth data related to current and forecasted market conditions is gathered and documented in report format. As desired, a Market Research Study may also include competitor analysis and customer perspectives to further inform a Go-to-Market strategy.

Strategic planning is a vital tool for any new or growing business. Through a highly inclusive and iterative planning process that leverages information gathered and documented during the Discovery phase, the CCMO develops a Strategic Marketing Plan/Roadmap, including recommendations/strategic initiatives specific to a firm's challenges and needs. Allowing both "pain points" and "low-hanging fruit" opportunities to be addressed, a prioritization matrix is used to build consensus among internal stakeholders. Supplementing this process, Go-to-Market Planning is often recommended to ensure strategic initiatives align with market conditions and competitive advantages, always with a goal of achieving measurable results.

For firms with a steady flow of RFQs and RFPs, it is often challenging for in-house marketing teams to raise the bar in presentation quality while managing day-to-day workloads. With a goal of going from "putting out fires" to utilizing a more strategic, proactive, best practices approach, the pursuit process is overhauled under the leadership of a CCMO. From receipt of an RFQ/RFP to go/no-go decision making, proposal development, QAQC, interview/pitch preparation/coaching, and final debrief, the CCMO oversees and guides the entire pursuit process. Working with both internal and external resources (if Proposal Support services are desired), the CMMO seeks to improve both the process and product, with a goal of more consistently reaching the shortlist and, ultimately, winning more work.

Often times, portions of a typical marketing program, such as social media or communications management, are best handled by an outside consultant with access to resources who can efficiently lead initiatives, while allowing internal resources to stay focused on core responsibilities. In addition to social media and communications management, special projects may include branding initiatives, website development, event planning, anniversary initiatives, nominations/award submittals, video projects, monographs, annual reports, or any type of standalone creative initiative.